Brand Story
The Next Chapter of Ocean Rodeo
At Ocean Rodeo, we’ve never settled for the ordinary. Since our inception, we’ve been on a relentless mission to redefine what’s possible on the water. From our rugged beginnings on the wild coast of Canada to becoming a global leader in kiteboarding innovation, every leap forward has been fueled by our passion for performance, our commitment to pushing boundaries, and our deep connection to the riders who inspire us every day.
That spirit remains unchanged. But today, we’re embarking on an exciting new chapter—one that promises even greater accessibility, performance, and progression.
Ocean Rodeo is now part of Bainbridge International, a world leader in technical fabrics and material innovation. With over a century of expertise in high-performance textiles, Bainbridge’s legacy in marine, and industrial applications perfectly complements our own obsession with cutting-edge design. This partnership unlocks new possibilities, allowing us to push the limits of kiteboarding and wing foiling technology like never before.
What Does This Mean for You?
Affordable & Accessible Gear – We’re committed to bringing you the very highest-performing equipment at prices that make the sport more inclusive and attainable.
Uncompromising Performance – Our mission remains the same: to create gear that allows you to ride harder, explore further, and ‘send it’ with absolute confidence.
A Stronger Future – With enhanced research, development, and manufacturing capabilities, we’re doubling down on our promise to deliver the most advanced, rider-focused gear on the planet.
Whether you’re charging into massive swells, dialing in freestyle tricks, or embracing the raw power and G-forces of Big Air, we’re here to fuel your adventure with gear built for strength, reliability, and next-level performance.
Ocean Rodeo has always been about the ride—about the thrill of harnessing the wind, the freedom of limitless exploration, and the pursuit of peak performance. Now, with Bainbridge at our side, the onward journey is just getting started.
Ocean Rodeo History
Our History: Innovation Born from the Wild, Fueled by Experience
Ocean Rodeo was born on the rugged coastline of Vancouver Island, Canada—where relentless winds and cold Pacific swells demand nothing less than the highest-performing gear. Founded in 2001, our mission from day one was simple: build kiteboarding equipment that could not only survive the harshest conditions, but thrive in them.
From those raw beginnings, we’ve grown into a globally recognized brand known for pushing the boundaries of innovation. That same spirit of innovation and grit still drives us today. But now, a new era begins. Ocean Rodeo is proud to be under the ownership of Bainbridge International, a global leader in high-performance textiles with over 100 years of expertise in marine and technical fabric innovation. This isn’t just a new chapter—it’s a transformation. Backed by Bainbridge’s manufacturing power and materials legacy, we’re equipped to take our gear—and your riding—further than ever before.
Breaking New Ground
From day one, innovation has been at the heart of what we do. We pioneered the dry suit revolution, giving riders the ability to push their seasons further into colder waters. We developed airframe-supported kites, changing the game with lighter, more responsive designs. And we were among the first to introduce high-performance composite materials, ensuring our gear remains at the forefront of the sport.
A Legacy of Firsts
Over the years, Ocean Rodeo has led the charge with groundbreaking advancements:
2002 – Introduced one of the first cold-water dry suits for kiteboarding, revolutionizing year-round riding.
2005 – Launched our first fully integrated control system, setting a new standard for safety and precision.
2010 – Engineered the first lightweight Fusion™ airframe kites, combining power and efficiency like never before.
2019 – Released ALUULA™ composite material technology, drastically reducing weight and increasing performance across our kite range.
What began as an internal innovation has now become an industry-wide revolution. The Aluula material, originally developed by the Ocean Rodeo team, evolved into its own standalone company and has become the gold standard in high-performance kite construction. Today, it’s trusted by nearly every top-tier brand in the sport for its unmatched strength-to-weight ratio and cutting-edge capabilities. It’s a testament to how our passion for performance and commitment to pushing boundaries continues to shape the future of kiteboarding.
2024 & Beyond: A New Era of Possibility
Today, as part of Bainbridge International, Ocean Rodeo is backed by a legacy of technical expertise that empowers us to go further, faster. This new chapter enables us to deliver premium, rider-driven gear that is not only stronger and more advanced, but also more accessible than ever before. Our commitment remains the same: to equip every rider—from beginner to pro—with the best possible kiteboarding experience at a price that makes the sport more accessible to all.
Built for Performance, Trusted by Riders
Every piece of Ocean Rodeo gear is shaped by decades of innovation, rigorous testing, and an unrelenting passion for progression. Our team is committed to designing gear that helps you ride harder, explore further, and push your limits—wherever the wind takes you.
Ocean Rodeo - Ride the future