Back on topic ...
While it’s a clever design, I doubt sales at a $200 US price-point will cover development & promo costs. Affluent beginners too self-conscious to use the inflato GoJo, rental boards, and advanced riders who regularly ride in strong up-wind current conditions are your market segments. I don’t think it will sell to riders in big wind / can’t see your board wind chop conditions. I get a fair amount of those conditions and I wouldn’t buy at $200 US.
The product has similarities to the “Deviator” from windsurfing, an add-on to the front of the mast foot to prevent the mast from demolishing the nose of the board in a wicked wipe-out. It protected a $1,000+ board from ~ $300 repair cost and retailed for about $70. Great idea but I doubt it sold enough to cover mold & patent costs.
However, if product testing has shown you can get the same function from an EVA float 1/3 the size of the inflato, I’d recommend replacing the inflato model with a fixed compact EVA that clicks in, no more screwing around with the board handle. IMO, smaller size and fast on-off are the two selling features of the GoJoPro !
JZ - that Hoodie can’t go to Glazier, he’d get “Naish” printed all over it, and Andy, poor lad needs more TOW, and/or time between the sheets !
....Just pondering how it’d perform in warm soapy waters? 
